Apr23

Journal Article: Comparing traditional and online media

by octavian on April 23rd, 2011 at 12:31 am
Posted In: academic

This article was the conceptual brainchild of my co-author Ted Kian, who wanted to look at the differences in the way online and traditional media examined the U.S. Open (tennis version). The resulting article delineates some interesting separations between the two, as well as some theoretical implications therein. My first publication in the Journal of Sports Media.

Here is the article in PDF format: Kian-Clavio-2011

└ Tags: , , , ,
 Comment 
Apr21

Journal Article – Personalizing Video Game Experiences

by octavian on April 21st, 2011 at 12:24 am
Posted In: academic

The brainchild of my friend Dr. Kwak, who was a colleague of mine at Indiana for a year before moving on to the University of Michigan. The notion of researching the personalization of video game experiences is quite important, due to the way in which these experiences can change from user to user.

Here is the article in PDF format: Kwak-Clavio-Eagleman-Kim-2010

└ Tags: ,
 Comment 
Apr18

Journal Article – Branding and Video Games

by octavian on April 18th, 2011 at 12:03 am
Posted In: academic

Another journal article, this one focuses on the development of brand placement in the Tiger Woods video game series, designed and produced by EA Sports. This article began as the merging of ideas between myself and Dr. Pat Kraft when we were both doctoral students at Indiana, under the tutelage of Dr. Pedersen.

For this study, we used a content analysis of ten years’ worth of PGA Tour / Tiger Woods EA games, and examined the branding and advertising present within. As of the current posting (2011), we take the presence of these sorts of things as a given, but in 2006 when we started the study, it was still a relatively new phenomenon.

Here’s the article in PDF format: Clavio-Kraft-Pedersen-2009

└ Tags: , , , ,
 Comment 
Apr15

Journal article – Agenda Setting and ESPN The Magazine

by octavian on April 15th, 2011 at 11:56 pm
Posted In: academic

My first-ever published academic article, this was thanks in no small part to the tutelage of my mentor and friend, Dr. Paul Pedersen. The article idea came out of a research seminar I took during my first semester as a doctoral student, and the general idea was that ESPN The Magazine might be giving preferential coverage to certain sports over others, based on the status of the television contract. Somewhat surprisingly, no such relationship was uncovered. This article was published in 2007 in the International Journal of Sport Management.

Here’s the article in PDF form: Clavio and Pedersen – 2007

└ Tags: , , , ,
 Comment 
Apr12

Journal Article – UG, Twitter, and Sports

by octavian on April 12th, 2011 at 11:53 pm
Posted In: academic

NOTE: I’m going to start adding my academic articles to this site as well. Why not?

This article was written in mid-2010 and published in the December 2010 issue of the IJSC, which I was proud to have  guest-edited. That particular issue focused on new and social media in sport communication, and the assembled articles represented a good cross-section of research being done in this area.

The driving force behind this article was a connection made with the manager of a retired female athlete who was starting to utilize Twitter on a more regular basis. I enjoy doing surveys of online media users, because I think they yield a great deal more worthwhile information than content analyses on online media. Special thanks to my co-author, Ted Kian, for his contributions to the literature and discussion sections of this article.

Clavio and Kian 2011

└ Tags: , , , ,
 Comment