Another journal article, this one focuses on the development of brand placement in the Tiger Woods video game series, designed and produced by EA Sports. This article began as the merging of ideas between myself and Dr. Pat Kraft when we were both doctoral students at Indiana, under the tutelage of Dr. Pedersen.

For this study, we used a content analysis of ten years’ worth of PGA Tour / Tiger Woods EA games, and examined the branding and advertising present within. As of the current posting (2011), we take the presence of these sorts of things as a given, but in 2006 when we started the study, it was still a relatively new phenomenon.

Here’s the article in PDF format: Clavio-Kraft-Pedersen-2009