NOTE: I’m going to start adding my academic articles to this site as well. Why not?

This article was written in mid-2010 and published in the December 2010 issue of the IJSC, which I was proud to haveĀ  guest-edited. That particular issue focused on new and social media in sport communication, and the assembled articles represented a good cross-section of research being done in this area.

The driving force behind this article was a connection made with the manager of a retired female athlete who was starting to utilize Twitter on a more regular basis. I enjoy doing surveys of online media users, because I think they yield a great deal more worthwhile information than content analyses on online media. Special thanks to my co-author, Ted Kian, for his contributions to the literature and discussion sections of this article.

Clavio and Kian 2011