Academia
This page is intended to catalog all of my publications, articles, and other stuff that relate to my “new” career, as a professor in the discipline of Sport Management.
Why would you be the least bit interested in this? Well, I’m not terribly sure, unless you’re a sport/new media/communication/marketing researcher, or someone interested in video games.
I’ve tried to arrange these in roughly chronological order, starting with my earliest forays in 2006-07.
Clavio and Pedersen – Print and Broadcast Connections of ESPN (January 2007)
Clavio, Kraft, and Pedersen – Communicating with Consumers through Video Games: An Analysis of Brand Development within the Video Gaming Segment of the Sports Industry (January 2009)
Kwak, Clavio, Eagleman, and Kim – Exploring the Antecedents and Consequences of Personalizing Sport Video Game Experiences (December 2010)
Clavio and Kian – Uses and Gratifications of a Retired Female Athlete’s Twitter Feed (December 2010)
Kian and Clavio – A Comparison of Online Media and Traditional Newspaper Coverage of the Men’s and Women’s U.S. Open Tennis Tournaments (January 2011)